Soho is one of the City’s prime shopping destinations. The neighborhood, south of Houston Street (and north of Canal) from Crosby Street to Sixth Avenue, is a paradise for the style-conscious, featuring boutiques from both high-end global brands and high-end local designers. In other words, there’s plenty to explore. Here are 21 stores to bookmark.

Acne’s Greene Street store is as streamlined and modern as the Scandinavian label itself. Expect to find the brand’s must-have skinny jeans and leather biker jackets (for men and women), along with blazers, sweaters, shoes and sunglasses.

The designer’s namesake flagship brings to mind an art gallery with its white marble interior and spare, edited collection. The clothing is industrial and audacious, with offerings for both men and women.

The brand calls itself a “fusion between Scandinavian heritage and American spirit” and, though heavy in classic looks, includes everything from delicate silk camisoles and lingerie to ripped jeans and military jackets. The line also features shoes, jewelry and other accessories.

The popular French brand is perhaps best-known for its denim. Jeans, for both men and women, tend to be slim-fit and crafted from Japanese dry selvedge denim—though there are a variety of styles and materials. As with the rest of the line, expect very little fuss.

Like Chanel, shopping at Céline is an exclusive experience. The French cult label is both minimalist and trendy, with statement-piece bags as major sellers. Céline’s Soho stand-alone boutique­ is as pristine and luxe as its Madison Avenue flagship location.

This French fashion house takes an ultrafeminine approach to clothing. Everything is bohemian yet elegant and fresh: high-rise jeans, laid-back floral-print dresses and mod block heels define the label. Chloé’s coveted line of handbags—notably the Marcie saddlebag—provides a major draw, as do the brand’s collaborations with the likes of Angelina Jolie and Borsalino.

The designer jewelry brand’s neighborhood outpost features its typically well-wrought pieces, along with services like personal styling advice and engagement and wedding consultations. Among the bracelets, necklaces, rings and charms on offer—fashioned in 18-karat yellow gold, sterling silver and more—is the line’s signature cable design.

The designer’s namesake line bottles up the vibe of that sought-after-Parisian-girl persona effortlessly. Even if you’re not French, when you wear her line of leather boots, romantic knits and boho-ish dresses, you’ll feel like it. That’s not to say the designer’s upscale line is inexpensive; you’re just supposed to act like it is.

Miuccia Prada’s playful label is mod-leaning, youthful and relatively affordable compared to its sister label, Prada. The Italian luxury line is revered for its bold colors, flirty patterns and retro adornments (pearls, feathers and giant jeweled brooches, for example). Accessories are particularly fun here: think glittery block heels, leopard-print cat’s-eye sunglasses and crystal-accented velvet handbags.

This five-story, 55,000-square-foot showcase is an appropriately impressive retail headquarters for the megabrand. The store features a well-stocked selection of the company’s footwear and apparel, along with knowledgeable sales staff to help distinguish between Nike’s many lifestyle brands for men and women.

Prada’s Soho flagship molds high fashion and top design. Designed by Dutch architect Rem Koolhaas, the store features a cascading zebrawood wave structure that flows through the two-story shop. The location carries Prada’s signature nylon handbags as well as ready-to-wear looks for men and women.

The brand’s Crosby Street flagship is a stunning home for the local designer’s wares, from the handsome industrial exterior to the exposed wooden beams of its ceilings. Expect to find both Comey classics and seasonal pieces—versatile, stylish, comfortable womenswear that can be styled up or down depending on mood or occasion. Don’t miss the shoes and accessories, either.

Heavily influenced by British tailoring, New York label Rag & Bone plays up the minimalist vibe with fitted button-downs, single-breasted trench coats and long suit jackets. The brand also successfully blends classic construction with understated modernity in the form of slouchy pants, wool peacoats for women and a slew of jean options that all fit like a glove.

The RealReal’s Soho store was its first physical location. Since its opening in 2017, the once online-only brand has expanded to other addresses in NYC (one uptown and one in Brooklyn) and around the country. Shoppers can expect to find the same high-quality luxury goods up for resale as they would at

The Soho flagship, opened by fashion designer Yael Aflalo and her partner Chi Bui, offers vintage pieces that have been recrafted and repurposed, as well as garments made from eco-friendly fabrics.  

This goth-y label can pull off anything, including strapping models to one another and sending them to amble down the runway. The designer’s mostly black pieces are free-flowing and asymmetrical, creating striking silhouettes. Look for dresses, extra-long jackets and stretched wool coats that bunch at the sleeves. There’s also solid line of unisex apparel, such as leather leggings and mesh tanks. 

With Anthony Vaccarello of Versus Versace now at the label’s helm, the Saint Laurent aesthetic remains sexy and timeless. Like the store, the clothing relies on its edge, pulling together a variety of glossy and matte leather pieces, skinny smoking suits (a staple of the brand) and what really flies off the racks: handbags.

Worn by stars like Joey Ramone, Marlon Brando and James Dean, Schott’s leather jackets are the OG of the form. Since 1913, the NYC-based label has been crafting high-quality examples, with its most popular design, the Perfecto, becoming a staple in part due to Brando’s donning one in the 1953 film The Wild One.

This is the first brick-and-mortar location for high-end indie clothing label Sea, which has had an online presence since 2007. Founders Sean Monahan and Monica Paolini take inspiration from women from around the world, offering polished pieces that are feminine and modern. White walls and minimal shelving give an airy feel and let the clothing—dresses, jumpsuits and their signature lace-trimmed tops—stand out.

Beloved by stylists, bloggers and budget-conscious New Yorkers, this vintage store carries fashion items like gold Chanel necklaces from the 1980s, rock band T-shirts and Hermès wristwatches.  

At Y-3, sportswear meets streetwear, with a dash of avant-garde. The line is known for experimental elements like drapey ponchos, bombers with elongated sleeves and dresses that resemble coffee filters. Started by the menswear master tailor Yohji Yamamoto, the cutting-edge label also has a sportswear collection led by Y-3’s collaboration with Adidas.